Sector news

Google Website Optimizer has completed its beta test period and is now open to the public

  • 18 May 2008
  • Reading time: 2 min

Google Website Optimizer, which has been the subject of a closed test in 2006, has now completed its beta test period. Moreover, you no longer need a Google AdWords account...

Customers prefer a Web 2.0 web shop

  • 24 April 2008
  • Reading time: < 1 min

A study conducted by Internet Retailer showed that Internet users will more readily return to a web shop that contains Web 2.0 elements. Web 2.0, also referred to as the...

The European Commission’s i2010 report on ICT in Europe

  • 24 April 2008
  • Reading time: < 1 min

The European Commission published a few interesting numbers in its new progress report “i2010”. The average broadband penetration in Europe totals 20 % (25.6 % in Belgium and 34.2 %...

Dutch online advertising expenditures for 2007 increased with 12.2 %

  • 23 February 2008
  • Reading time: < 1 min

A study conducted by the IAB reveals that in the Netherlands, online advertising expenditures increased with 12.2%, reaching 153.8 million €. 85% of this sum was spent through buttons, banners...

875 000 000 online shoppers

  • 11 February 2008
  • Reading time: < 1 min

A recent study conducted by Nielsen Media Research reveals that over 875 million consumers shop online. That is over 85% of the worldwide population with an Internet connection. Most of...

One out of eight people in the EU27 doesn’t shop online because of a feeling of insecurity

  • 11 February 2008
  • Reading time: < 1 min

On the occasion of the 5th Safer Internet Day on February 12th 2008, EuroStat has conducted a study on Internet activities, security dangers and virus attacks in the EU27. The...