Why having a website is crucial for online success

Why is a website important? We probably don’t need to convince you anymore, do we? As hosting experts, we know countless reasons! A website isn’t just your online business card – it’s a powerful tool to attract new customers, promote your services, and boost your revenue. Moreover, it serves as an efficient platform for both customers and employees, making it indispensable for your online business. In this blog, we’ll explain why a website is essential and how you can make the most of it.

Why is a website important?

In today’s digital world, having your own website is no longer a luxury – it’s an absolute necessity. Yet, some businesses and entrepreneurs still wonder if it’s worth the effort. "My trusty old flyer is good enough." If that’s what you think, you’re missing out!

A strong website is vital not just for the credibility and professionalism of your business but also as a powerful tool to attract new customers and grow your business.

Your website is far more than an online business card. It’s your most valuable marketing tool, your digital storefront, and a way to be available to customers 24/7. In a world where people turn to Google before making a purchase or contacting a business, a website is your key to scoring online.

Speaking of marketing, are you familiar with how ‘e-commerce marketing’ can help you reach more customers? Check out our separate article to learn more.

Why a website is absolutely essential

Without a website, you practically don’t exist in the eyes of potential customers. Sounds harsh? Not at all! Your online visibility (think of it as your digital business card) is crucial.

People search online for products, services, and companies. If you don’t have a website, you’re simply left out, while competitors who do understand the importance of a website will happily welcome your lost customers. Not ‘Aye aye’, but ‘Ai, ai’, captain. 😉

Attracting new customers

With your own effective website, you can actively attract new customers.

Through search engine optimization (SEO for webshops), your business can appear at the top of search results when someone is looking for your product or service. It’s like shouting, “Pick me!” to the world.

A well-optimized website draws in visitors and converts them into customers. People tend to trust businesses with a strong online presence.

Even a simple website with clear information and attractive visuals can make a big difference and turn your business into a success story.

The benefits of having your own website

Your own website gives you full control over what visitors see and experience. Unlike social media, where you’re subject to their rules and algorithms, your website allows you to shape the customer journey exactly as you want.

That doesn’t mean you should ignore social media. On the contrary! Create accounts and use platforms like Instagram and Facebook as free promotional channels.

Another reason why a website is crucial for your business: it’s always open!

With a website, your business is accessible 24/7. Customers can find information, place orders, or schedule appointments – even outside office hours.

A website makes it easier to communicate with your customers.

Add features like contact forms, chat options, or even a customer portal to enhance the user experience.

If you want to take your customer communication (and a touch of marketing) to the next level, explore the possibilities of email marketing.

Flexmail knows exactly how to make your newsletters shine in your subscribers’ inboxes. As a Combell customer, you can send Flexmail campaigns for free for six months.

Why a website is a must-have for small businesses too

Building a new website might seem like a big investment, especially for small businesses. But it’s worth every penny to take your business online.

A professional website shows that you’re a ‘serious’ business. Whether you’re a hairdresser, baker, or mechanic, customers want to know online who’s styling their hair or baking the tastiest eclairs.

Having your own site increases the likelihood of customers choosing you. Let’s be honest – would you buy from a business that you can’t find any information about online? 😒

Stay ahead of your competitors

A well-designed website strengthens your local presence. Potential customers searching for businesses in their area will find you thanks to local SEO.

It also gives you a competitive edge over businesses that still rely solely on flyers and brochures. Use your website to highlight your unique products or approach, making sure you stand out on Google.

Make a website that stands out!

A user-friendly website is essential. So make sure it has a clear menu with a good structure, fast load times, and a responsive design that works well on all devices.

A professional website not only has an attractive design, but also much-needed features such as:

• mobile-friendliness,
• good navigation options
• SEO-optimised topical content (such as product pages and blog posts)
• ...

Also, prioritize speed and security. Visitors leave slow websites and are deterred by unsafe ones.

Use an SSL certificate to secure your site, boosting customer trust and encouraging purchases. Learn more about SSL in our article 'What is SSL?'.

When to upgrade your website

Why create a website if you've had your own for a long time? Well, an old website can do your business more harm than good. There you have your why!

Renew website? Consider a new site when:

• load times are slow
• the design is not mobile-friendly
• the design is no longer up-to-date.
• ...

Start building your website today

In conclusion, a website forms the foundation of your digital strategy, offering countless benefits: attracting more customers, enhancing visibility, and projecting a professional image. It’s never too late to take the leap.

At Combell, we are happy to help you get started with our user-friendly services, tools and 24/7 support.Register your domain name, choose your hosting and get started with SiteBuilder. This way, you can take all the necessary steps to cash in on your online success. Go big online!